LOKOFOOD (by LOKO) offers customers convenient district-wide express food delivery. In this project, we leveraged Shopify's e-Commerce website builder and the Dawn Theme Design System to evaluate their business idea in MVP stage
LOKOFOOD (by LOKO) offers customers an e-commerce platform for convenient district-wide express delivery. Customers can browse and purchase their lunch for the next day.
Product manager x 2
Product Designer x 1 (Me)
Marketing team members x 2
Graphic designer x 1
Developer x 1
Operation manager x 1
Lead designer of the entire website,
Apr 2023
Led the website architecture and flow designs
Regular sync-ups with operation manager to ensure the website and operation flow are aligned
Collaborated with marketing team and graphic design to aligned the design styles and tone of words used
Collaborated with developer to create seamless payment experience in the checkout flow
Designed the entire website with Shopify's Dawn Theme Design System
Describing how the service works with simple illustrations and some company USP and descriptions.
Provide a user-friendly view for users to quickly scan through the menu in list/grid view
Utilise product inventory's category and type to clearly guide users selecting pick-up locations and details
Blending LOKOFOOD's branding elements into Shopify Dawn Theme Design System
