Company background

Vinuage's mission is to build a greenfield product that allows all people, whatever their budget or background, to invest in wine with real-time and instant transactions, like any other financial asset.
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The Team

Co-Founder x 2, Product manager x 1
Product Designer x 1 (Me)
Frontend engineer x 3
Backend engineer x 2
QA x 1

* Members are from Canada, South Africa, India. Most communication are done online.

My Role

Lead designer of the entire web-app,
from Mar - Oct 2023

Led the app architecture to user flow designs
Collected business requirements by holding meetings with the co-founders. Converted business ideas into user stories and designs
Conducted design research (from wine industry to other financial asset investment platform)

Deliverables

Designed the entire trading web-app to enable users do Buy, Sell, Portfolio and Inventory management
Built the design style guide with responsive components that are adaptive across devices

RESEARCH

Understand the wine investment market, customer and business needs

Backed by 2 Co-Founders who are experts from both Finance and Wine Industries, they kickstarted the research before gathering the tech squad. To catchup the context, I read through their research documents and communicate in person with them to understand more the business behind and their ultimate goals.

What customer needs

Eliminate bidding process, certainty on transactions

Year-round 24/7 real-time and instant transactions at listed prices

Eliminate the needs of trader, provide mobility

A platform that can be accessed at anytime from anywhere

Clarity on all numbers, value and transations

To see their wines' market value, portfolio summary and all related transactions

What business needs

Approachability from investors to mass market

Simple investing flows and low minimums to maximise the user base

Recurring revenue from subscription model

Subscription & Membership model to increase retention and imply high switching cost

Security for all of the transactions and assets

Block potential loopholes to secure Vinuage's and customers' assets

BUY AND INVEST

Investors list their wine for sell to mass market

Admin can add/ bulk import wine investors stocks to the system and list these online to allow other wine investors, retail investors, luxury consumers and the broader mass market for buying.

‍For investors, they can leverage Vinuage's physical cellar to store their wine stocks and list them for sell when the market prices rise and hit their desired selling price.
For broader mass market, it's like normal eCommerce that enables them to buy and get their products through delivery.

The list design is tailored that allow admin customise the wine colour tags, input wine details themselves, and adding "Recommended" "New Arrival" tags through configuration in the admin panel.