In mid-2023, I joined the GOGOX enterprise theme to help identifying potential opportunities and enhancements of these products for both users and business perspectives.
GOGOX started expanding their business to the enterprise segment at 2022 and built the TMS products to fulfil business needs.
GOGOEnterprise is a corporate users oriented product that target customers who have a high delivery order volume and have a need of a product that allow them do order management, monitoring etc.
Took the lead in driving the first-ever user research project for the enterprise team by partnering with our sales and corporate teams
Consolidated problem briefs, identified and transformed various problems into concise briefs working along with project managers
Delivered high quality designs based on business requirements, users/internal feedbacks and research insights
Product manager x 2
Product Designer x 1 (Me)
Frontend engineer x 12
Backend engineer x 1
Within 2 months, I phone interviewed enterprise clients and have regular catch-ups with enterprise ops team from 4 countries (Hong Kong, Singapore, Vietnam, India) to stay close with the end users.
1. To improve order tracking experiences for both customers and internal staffs
2. To enhance order import experiences to reduce the workload of internal staffs
3. To increase platform reliability on providing route optimisation and ETA estimation