How I helped enhance the enterprise service experience

In mid-2023, I joined the GOGOX enterprise theme to help identifying potential opportunities and enhancements of these products for both users and business perspectives.

Introduction

GOGOX started expanding their business to the enterprise segment at 2022 and built the TMS products to fulfil business needs.
GOGOEnterprise is a corporate users oriented product that target customers who have a high delivery order volume and have a need of a product that allow them do order management, monitoring etc.

Key achievements for the team

  • Took the lead in driving the first-ever user research project for the enterprise team by partnering with our sales and corporate teams

  • Consolidated problem briefs, identified and transformed various problems into concise briefs working along with project managers

  • Delivered high quality designs based on business requirements, users/internal feedbacks and research insights

The Scrum Team

Product manager x 2
Product Designer x 1 (Me)
Frontend engineer x 12
Backend engineer x 1

Learn the products and users within 2 months

Identify the pain points and prioritise problems

Within 2 months, I phone interviewed enterprise clients and have regular catch-ups with enterprise ops team from 4 countries (Hong Kong, Singapore, Vietnam, India) to stay close with the end users.

Key FOCUSES

Improve the platform based on researches

1. To improve order tracking experiences for both customers and internal staffs
2. To enhance order import experiences to reduce the workload of internal staffs
3. To increase platform reliability on providing route optimisation and ETA estimation

Pain Point 1Order tracking experience

Pain Point 2Large volume order placing

Pain Point 3Platform reliability on ETA

More to explore